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McLaren on track to launch MP4 in U.S. in '11

McLaren's plan to launch the 200-mph MP4 supercar in the United States and Canada in mid-2011 are on course, says the newly appointed boss of North American operations. Tony Joseph, McLaren's regional director for North America, says rumors that the North American launch of the MP4 is being delayed are untrue. “There is no validity in that story whatsoever,” he says.

Drink-drive advert breaks new ground

A NEW TELEVISION ADVERT to warn of the dangers of drink-driving is the first ever to deliberately use a drunken presenter. In the advert, an actor who was recorded the evening before having taken several alcoholic drinks is heard to slur, stumble and giggle as he tries to describe how is body feels in reaction to the alcohol. However, the film shows the same actor the next day when he appears sober but his body is still dealing with the alcohol.

Jaguar XE S revealed in Jaguar’s ‘Feel XE’ Project launch

Jaguar XE S revealed in Jaguar’s ‘Feel XE’ Project launch Jaguar Land Rover has taken to the ‘celebrity launch’ with a vengeance in recent years, enlisting a wide range of faces from Victoria Beckham (and David in China) to Daniel Craig by way of Lana del Rey and a bunch of acting villains. And they’re at it again with the new Jaguar XE. Jaguar has launched their FEEL XE marketing campaign for the XE today, ahead of its debut in London on 8 September, and are putting the talented Emeli Sandé at the front, although there will also be appearances by Stella McCartney and Idris Elba as the XE campaign progresses.