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VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

BMW 7-series (2009) first pictures

By Ben Pulman First Official Pictures 05 July 2008 00:00 This is BMW’s fifth-generation 7-series, and despite looks inspired by the Concept CS, if we’re honest the new car doesn’t look much different from the old car. Worry not though, as there are plenty of technical highlights to surprise and delight. Rear-wheel steer, Efficient Dynamics technology, night-vision, unrestricted internet access, a revised iDrive system and an all-new 3.0-litre diesel engine stand out.

Mazda Takeri concept (2011) first official pictures

Mazda today unveiled its Takeri concept car ahead of its global debut at November's 2011 Tokyo motor show. The swooping mid-sized saloon is the latest recipient of the Japanese marque's Kodo design language and drops a very heavy hint about the styling of the next Mazda 6 range, expected in 2012. What do we know about the new Mazda Takeri?