Standard Motor Products A14-4l Battery Cable Negative on 2040-parts.com

Careful young drivers penalised by hire companies

YOUNG DRIVERS with good driving records are being unfairly penalised by car hire firms. Rental companies are accused of imposing tough age limitations on those able to hire a car. In a study by the Institute of Advanced Motorists (IAM), it found car hire companies often have stringent minimum age limits that take no account of a driver’s clean record.

Range Rover Hybrid completes Silk Trail Expedition to India (video)

Range Rover Hybrid completes Silk Trail Expedition to India Land Rover has been busy for the last 53 days taking a trio of Range Rover Hybrids down the Silk Trail from Land Rover’s home in the Midlands to Tata’s home in India. In the process, the three Range Rover Hybrids, and their Land Rover support vehicles, have covered 10,472 miles in 53 days covering every terrain imaginable – and averaged 36mpg in the process. The whole point of the outing was to give the hybrid Range Rover a proper workout ahead of its customer launch, and the trek to India certainly provided that with everything from sea level to 5500 metres and temperatures from -10 to 43C along the way, not to mention the vast array of terrain from tarmac to non-existent byways.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?