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BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

BMW ActiveHybrid 5: BMW has another crack at Hybrid

BMW ActiveHybrid 5 - arrives in the UK February 2012 BMW’s Hybrid efforts to date haven’t been exactly an unmitigated success, with the BMW ActiveHybrid X6 not even making it to the UK before it was dropped. But now they’re having another crack at eco-cars with the BMW ActiveHybrid 5, a hybrid version of the latest 5-Series. The ActiveHybrid 5 gets a 302bhp twin-turbo six-cylinder in-line petrol – a good start – and throws in to the mix a 53bhp electric motor.

BMW i3 stars at the 2013 Frankfurt Motor Show

And so it's nearly here. We've seen study vehicles, concepts, pre-production models and even an exclusive viewing, but the wait is finally over. The BMW i3 electric car has made its first appearance to a wider audience at the 2013 Frankfurt Motor Show.