Nissan ads stray from focus on price

Nissan North America will stray from the discount-deal marketing pitch adopted late last year when a sinking economy kept consumers away from U.S. dealerships. A TV ad campaign that begins on Thursday will tout the loftier messages of safety, quality and performance.

One-off Mustang GT raffled for Multiple Sclerosis Society

Ford Motor Co. is teaming up with the National Multiple Sclerosis Society in an effort to raise money for future research and aid those affected by MS. The Mustang raffle is set for Aug.

Tesla Roadster Sport announced

The Tesla Roadster Sport will be available from the summer, for around €112K, and claims a 0-60 time of 3.7 seconds, a 0.2 improvement on the existing Tesla Roadster. The extra power comes from fiddling with the stator in the motor and an increased winding density for less resistance (I’m sure that must make sense if you understand Electric Motors – I’m still stuck on the internal combustion engine – must keep up!). The Tesla Roadster Sport also gets Yokohama Ultra High Performance tyres and some suspension tweaks.