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Ford's V6 gamble turbocharges sales of F-150

Five years ago, when Ford considered a push to put a pricey, premium V6 in more F-150s, it seemed like a dangerous gamble with a macho, full-sized pickup known for toughness and capacity. To many dealers and company insiders, it seemed like a bad joke. "I once said, "Bubba don't buy nothing but a V8, and we've got a lot of Bubbas out here,'" recalls Martin Gubbels, owner of Big Sky Ford-Lincoln in Torrington, Wyo.

Design Contest: Stile Italiano Giovani 2004

One of the sad things about being editor of a motoring magazine is turning down all the enthusiastic young job applicants who know exactly how to test Ferraris against Lamborghinis, using Porsches as benchmarks...exactly the kind of people I don't need. I imagine it might be the same with judging a design competition. There will be masses of young people who love drawing cars submitting their sketches - and there it all ends.

New Audi Quattro at Paris – The UrQuattro Concept

Audi UrQuattro Concept - Car Magazine's apparently 'On the Money' rendering It’s thirty years since the Audi Quattro stormed the world and changed the perception of Audi forever. No longer the son of NSU, but a premium maker with rally heart; in many ways the real beginning of the Audi world domination plan. At Geneva this year Audi payed homage to its history, but word is reaching us that the Paris Motor Show will go one step further, with a full-blown, ready to produce 21st century Audi UrQuattro Concept.