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Winner, Winner Car-Guy Dinner! Celebrity chef Fieri gets wild Garage Mahal to keep toys, friends rockin'

In the vernacular of rock-and-roll TV chef Guy Fieri, his new car crib is way off the hook. Built for Fieri as a DIY Network television showpiece, the two-car-plus garage space is like the owner himself--flashy, flamboyant and full-on car-guy comfortable. Back in the spring, AutoWeek spent time with Fieri and watched as he doted on and drooled over his cars.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Saab 9-2 to use MINI platform – if Saab survives

The original Saab 9-2. The new Saab 9-2 will use the current MINI platform Things are still torrid for Saab, with big lumps of downtime at Trollhattan as they struggle to get suppliers to deliver parts when those same suppliers are already owed big chunks of money. The trouble is, not producing cars for much longer is going to leave Saab in between the same rock and a hard place as when GM were procrastinating about who to offload Saab to.