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Porsche seeks ‘everyday magic' with film contest
Fri, 16 Sep 2011Porsche North America has tapped into its considerable fan base, seeking homegrown visions for its My Daily Magic filmmaking contest. Aspiring directors made 60-second spots for the brand that show his or her interpretation of “everyday magic.” Of those entries, 10 finalists were chosen to make 90-second commercials that will be voted on by the public, as well as by Porsche brass. One film shows a father that has to run some errands on a weekday.
Toyota FT-86 Concept – say ‘hachi roku’
Tue, 06 Oct 2009The Toyota FT-86 Concept will preview at Tokyo The FT-86 (hachi roku is Japanese for 86) is a small (13′ 8″ long) rear-wheel drive sports coupe which is going to turn up not just as a Toyota but also as a Subaru. It uses the 2.0 Boxer engine found in the Impreza, but by the time it finds its way to market in 2011 – as both a Toyota and a Subaru – it’s likely to get the next generation Boxer lump. The FT-86 is Toyota’s way of launching itself back in to the sports market – a market it once did well in with cars like the MR2 – and gain some credibility, and custom, from younger drivers.
Alfa Romeo 8C Spider at Goodwood – Alfa Romeo Goodwood News
Thu, 02 Jul 2009Alfa Romeo are running the Alfa 8C Spider up the Hillclimb at Goodwood The Alfa Romeo 8C Spider is the convertible version of the limited run Alfa Romeo 8C Competizione, and features a 4.7 litre V8 producing 450bhp. In truth the coupe version looked a lot better than it drove but, being an Alfa, its looks redeemed it. And the 8C Spider is a cracking looking car.