Steering Wheel Control Interface on 2040-parts.com

Porsche Cayenne S Hybrid revealed

The Porsche Cayenne S Hybrid - V8 performance and 31mpg We brought you details on the Porsche Cayenne Hybrid back in February, but Porsche has just issued a press release confirming the details. Porsche are claiming their heritage is the Hybrid car. Ferry Porsche developed a Hybrid car in 1900, linking a 15bhp four cylinder engine to an 80 volt dynamo.

Which of these 2013 car ads is your favorite?

The 2014 One Show Automobile Advertising of the Year award finalists have been announced, covering media from broadcast TV to experiential marketing. The One Club teamed up with the Detroit auto show to select their picks for best automotive advertisements in the business. The One Club will be awarding finalists based on five categories: Print & Outdoor, Broadcast TV, Online Videos, Interactive and Experiential Advertising as well as the Public Choice Award.

The Technology Behind F1 Cars: Aerodynamics [w/Video]

Ferrari's latest video in its ‘Discover the technology of Formula 1' YouTube series sees Scuderia Ferrari's deputy design chief Simone Resta focusing on the chassis and side pods' design and its effect on the aerodynamics. This video follows two episodes, the first of which introduced viewers to the concept of aerodynamics – which is the subject of the series' first part – while the second took a look at the design and effect of the car's front wing and nose. The great thing about this series is you don't have to be a genius – or even know your way around an F1 car – to get to grips with the concepts or terminology.