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New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

Ford to sell Aston Martin

By Georg Kacher Motor Industry 31 August 2006 02:39 The world’s two biggest luxury goods firms – including the conglomerate behind brands like Moet and Louis Vuitton – are locked in a battle to buy Aston Martin from cash-starved Ford. Ford announced today that the British sports car manufacturer would be sold and CAR has learned that Swiss-based Richemont and the French holding company LVMH have emerged as most likely to take on Aston despite having no previous experience in the car industry. Ford desperately needs to tap into the potential $700m-$1bn the sale of Aston could generate and hopes to finalise a deal by the end of the year.

Jaguar F-Type: FAST (video)

With the Jaguar F-Type close to launch at the Paris Motor Show, Jaguar has released a new video extolling its performance potential. Although we’ve been looking at the Jaguar F-Type Roadster (albeit with a black and white camouflage paint job) since April, it doesn’t officially arrive until Paris next month. But Jaguar has learnt that the Interwebs like a constant drip of new information on hotly anticipated cars, so they’ve dropped a new video for the F-Type focussing on its performance.