Subaru Oem 28313ag030 Front Suspension-knuckle on 2040-parts.com

UK car owners 'buy with their heart, not their head'

CAR BUYERS in the UK are an emotional lot and more let their heart decide which car they will buy rather than their head. Even drivers who think they make a decision using their head are often found to let more emotive considerations sway their final choice. In the Hiscox Head versus Heart study, common sense factors such as fuel economy, value for money and reliability are often over-ruled by heartfelt matters including comfort, speed and design.

Groupon vouchers for cars? No

The Groupon juggernaut rolled into auto retailing last week, and dealers around the nation watched intently to see whether the online coupon phenomenon could drive herds of shoppers into showrooms. So far, no. Only four consumers agreed to pay $200 for a $500 discount voucher on a new-vehicle purchase at LaFontaine Buick-GMC-Cadillac in Highland, Mich.

Porsche 911 50 Years Edition (2013) at Frankfurt motor show

Here’s the inevitable special edition 911 to celebrate Porsche’s rear-engined icon’s half-century. The 911 50 Years Edition uses the Carrera 4’s 44mm-wider-than-standard body, rear-wheel drive and the Carrera S’s 395bhp 3.8-litre flat-six engine in either seven-speed manual or PDK form. In a nod to the 911’s birth year, only 1963 examples will be produced, each costing a cool £92,587 – a £10k premium over the Carrera S.