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Design and Technology at Siggraph 2008

From 11-15 August over 28,000 artists, research scientists, developers, filmmakers, and academics from around the world gathered in Los Angeles for the 35th Siggraph Conference on Computer Graphics and Interactive Techniques. The Siggraph conference includes courses and technical paper presentations, new technologies demos, an art gallery, computer animation festival, and an exhibition by software and hardware vendors. While the New Tech Demos and the technical programs are focussed on technologies that designers will have to wait several years for, several automotive software and hardware suppliers announced new shipping products at Siggraph.

Hyundai move from Baboons to Kids to test quality

Hyundai let a troop of 4 & 5 year olds loose on an i30 to test quality Last year, Hyundai let a troop of 40 safari park baboons loose on an i30 to see if, left to their own devices, they could trash Hyundai’s very well bolted together (just ask Martin Winterkorn) i30. It was a clever way to demonstrate that the i30 doesn’t just look good, but is made of a bit more than recycled baked bean cans and Fairy liquid bottles. The i30 came through the baboon test with flying colours (even the company tasked with cleaning it up after the baboons commented on the story that they were impressed by how unscathed the i30 was), but Hyundai has now come up with a quality test that makes the baboon adventure look like a walk in the (safari) park.

BMW confirms its hiring of former Opel product chief Frank Weber

BMW AG confirmed it has hired Frank Weber, former head of product planning at General Motors Co.'s Opel/Vauxhall unit. Weber will become head of vehicle architecture and integration at BMW, a spokesman for the premium carmaker told Automotive News Europe today. The spokesman did not give details of when Weber will start at BMW.