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Porsche seeks ‘everyday magic' with film contest

Porsche North America has tapped into its considerable fan base, seeking homegrown visions for its My Daily Magic filmmaking contest. Aspiring directors made 60-second spots for the brand that show his or her interpretation of “everyday magic.” Of those entries, 10 finalists were chosen to make 90-second commercials that will be voted on by the public, as well as by Porsche brass. One film shows a father that has to run some errands on a weekday.

Audi Urban Concept Spyder concept car (2011) news

This is the Audi Urban Concept Spyder - the roofless version of Audi's radical city car, due to bow in at the 2011 Frankfurt motor show. There's not much else to say about this Audi: it's the same as the coupe shown earlier this month, but with a low, continuous window area and doors that open diagonally to the top. Audi Urban Concept Spyder: the lowdown It's a tiny two-seat runabout powered by two electric motors.

BMW, Daimler experiment with upscale rent-by-the-ride

Two European luxury brands are tiptoeing into car sharing, a radical move for carmakers whose business for the past 100 years has been selling to individuals. German archrivals Daimler AG and BMW AG have launched sharing programs. The automakers say the move was prompted by changing attitudes about car ownership, especially among young buyers, and increased urban congestion.