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Audi sports car concept previews new TT (2014)

By Damion Smy First Official Pictures 06 December 2013 00:01 It may not look it, but this Detroit motor show-bound Audi concept reveals the design language that set the tone for the next Audi TT, due in mid-2014. The TT is a style icon for the brand, with its third-generation looking to use sharper, more aggressive lines from this showcar. While the concept – plainly named ‘The new Audi Show Car’ – rides on ridiculously large alloys and has ‘trademark all-road ground clearance’, and while it won’t form the basis of any particular new model.

Tesla Roadster 2.5 – Goodwood Reveal

The Tesla Roadster 2.5 - Goodwood Reveal Of course, if it was going to happen anywhere it was going to happen at Goodwood – the centre of the car universe this week. Which is where Tesla chose to launch the latest iteration of its electric Lotus – the Tesla Roadster 2.5. We think this is actually the fourth version of the Tesla Roadster since it first arrived on our roads – which means there’s a facelift every 250 cars or so.

Honda – made in the UK

Honda's new TV ad focuses on its UK manufacturing Car makers have had a torrid time in the last year or so. And the natural reaction has been to cut costs where they can. That has seen a downturn in the advertising budgets available to car makers, which in the end will be self-defeating.