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Nissan Celebrates 80 Years

Nissan held a little gathering at its Yokohama headquarters two nights before the Tokyo Motor Show opened to celebrate 80 years of building cars. It has been making them longer than any other Japanese manufacturer. CEO Carlos Ghosn, who can do everything except maybe juggle, addressed a crowd of several hundred executives, suppliers, car club members and even some media, giving his remarks in what sounded like pretty good Japanese.

MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.

British cars dominate desirability survey

BRITISH cars are the best of the best, according to a huge new car popularity survey that has thrown up some shocks. British cars took five of the top six places in the study from Best of the Best, the in-airport and online competition operator that gives away cars as prizes. And among the amazing turn-ups that emerged from the 55,000-person study focusing on desirability, no Ferrari even made the top 20.