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Mercury lives--on the auction circuit

James Dean famously drove one in Rebel Without a Cause, and perhaps Mercurys have never been cooler. That was more than 50 years ago and the brand is now on the verge of extinction. But as Plymouth, Pontiac and even Edsel have shown, some brands have legs that stretch long after new cars are gone from dealerships.

Alfa Romeo 4C to spearhead marque's return to the US

Alfa Romeo is coming back to the U.S. this summer, and at next month's New York auto show the company will present the 4C Coupe to the American public. We need to take a step back to point out that even though the Alfa Romeo 8C Competizione was officially sold on our shores in a handful of locations (to a smattering of well-heeled buyers), the automaker's planned return this summer will offer cars for--ahem--a slightly larger audience.

Alfa Romeo Celebrates Giulietta Anniversary With Retro Price Tag

ITALIAN car maker Alfa Romeo has made one customer very happy, after turning back the clock to 1954 prices for a brand new Giulietta. The original Giulietta Sprint was first unveiled to the public on April 19 1954 at the Turin Motor Show, and later sold for the princely sum of just £1,250. To celebrate the iconic model’s 60th anniversary, Alfa Romeo UK entered all customers who ordered a new Giulietta during the 60th anniversary event (April 7-22, 2014) into a prize draw, offering one customer the chance to be refunded the difference between the 1954 and 2014 prices.