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Mercedes Vito London Taxi comes out fighting

Mercedes has come out fighting against the Nissan NV200 London Taxi with an assertion of the benefits of the Mercedes Vito Taxi. Yesterday we had the news that Nissan, not content with just undermining the Crown Victoria as the NYC Yellow Cab, have turned their attention  to the London Taxi with their NV200 take on the Black Cab. So far, LTI hasn’t responded to the imminent threat to their business from Nissan (but then they still haven’t really reacted to Mercedes entry in to the market), but Mercedes has, coming out fighting this morning with a press release extolling the virtues of the Vito Taxi.

Audi A3 saloon gets the Ricky Gervais treatment for USA (video)

Ricky Gervais (pictured) fronts a new advertising campaign for the Audi A3 in the USA Audi of America has launched an advertising campaign for the new Audi A3 saloon featuring Ricky Gervais and a soundtrack of Queen’s ‘We are the Champions. Which doesn’t seem the most logical fit. But it seems the theme of the new Campaign for the A3 is ‘Uncompromised’, and Ricky Gervais – especially with his hosting antics at the Globes – is considered a man who sticks to what he believes, without compromise.

Alfa Romeo MiTo Quadrifoglio Verde, 2500 ballons & an Alfa competition

Alfa Romeo MiTo Quadrifoglio and 2500 Balloons Alfa in the UK rather like a bit of social media promotion. So they’ve set up a competition to promote the quite warm Alfa Romeo MiTo Quadrifoglio. But instead of just doing the usual ‘Like us on Facebook to win’, they’ve put a bit of thought in to the whole thing.