Swivl Eze Pedestal P4002a on 2040-parts.com

Jaguar F-Type Coupe grabs a Super Bowl Spot

The Jaguar F-Type Coupe grabs a Super Bowl Spot The Jaguar F-Type Coupe is heading for a reveal at the Los Angeles and Tokyo Motor Shows this month, and Jaguar are already thinking big as they start to plot how to get the new F-Type Coupe in front of potential buyers. So they’ve grabbed a 30 second advert slot in next year’s televised Super Bowl in the US, which is guaranteed to get the new F-Type Coupe front and centre in potential buyers’ minds in the States. Playing on the predilection for Hollywood to use British actors as the villain, Jaguar’s F-Type Coupe campaign will have a ‘British Villians’ theme and pose the question: “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” Featuring ‘Renowned British Actors’ (yes, your guess is as good as ours) and launching the hashtag #GoodToBeBad , the new advert is being filmed by Brit Director Tom Hopper in London.

Jaguar crossover concept (2013) the first teaser shot

What looks like a screen grab from Sin City is in fact our first official glimpse of the new Jaguar crossover. The jacked-up, coupe-like CX-17 is one of two new models on the way from Gaydon, the other being the ‘X760’-codenamed 3-series rivalling sports saloon. Argh, not another teaser picture… We don’t like them any more than you do, but in this case we’ll allow the Jaguar through the net.

Video: Fiat creates café racer 500 for SEMA

Fiat is preparing a café racer-style 500 for this week's SEMA show by stripping down an Abarth version to take it "down to the essence of what you need to drive a car." The café racer philosophy of ‘more speed, less comfort' was born around the 1960s British 'biker scene and while initially focussed on increasing performance, quickly developed into a culture as concered with 'the show' as 'the go'. "It takes something like this to really get noticed at SEMA," says Craig Buoncompago, Project Manager at Fiat Product Design. "The Café Racer is really going to be one special car that you guys should really come and see." The 500's roof has been chopped, while also shorn of its door handles and being fitted with hot rod billet rims.