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At the Detroit Auto Show, Lincoln gets a C

Hoping to attract younger buyers, Ford's Lincoln division unveiled the Lincoln C concept at the Detroit Auto Show this week, a car Lincoln calls a big idea for a small luxury car. Ford's vision: a small, more fuel-efficient car for congested urban areas and compact parking spaces that still provides driver and passengers with luxury and comfort of larger sedans. "Modern luxury buyers who live and work in large, urban areas want to play their part in helping the environment by moving to a smaller vehicle, but they still want to enjoy the luxuries of life," said Peter Horbury, executive director of Design, The Americas.

Ford Fiesta – Good. Fiesta advertising – not so good.

The billboard on a US Fiesta Display (click for bigger image) We have to hand it to Ford. They have handled the introduction of the Fiesta to the US market in a very clever, 21st century way. Their Fiesta Movement campaign paid big dividends and delivered a record level of awareness for a relatively unknown little car in the land of the V8 gas guzzler.

Driven: Ford Focus

The previous two generations of the Ford Focus have consistently been near the top of the European best sellers list over their combined 13-year life spans, but this new car has even greater responsibility. This is the first Focus designed – from the outset – for European, American and Asian markets combined. The biggest, most pertinent question is whether the global 'One Ford' strategy this car has been designed under can work in practice.