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Bloodhound 1000mph World Speed Record attempt goes carbon neutral. Piffle.

Richard Noble’s Bloodhound Land Speed Record attempt will now be carbon neutral thanks to sponsorship by Carbon Neutral Investments (CNI). People like Richard Noble – leader of the Bloodhound Project aiming to break the 1000mph land speed record – are made of the same stuff as Spitfire pilots and Biggles, with a gung-ho approach to the inherent dangers and an inability to contemplate failure; British Bulldog Spirit at its best. So it seems almost sad that a proper Boy’s Own adventure like the Bloodhound SSC – a 133,000bhp rocket and jet powered racing car – should bow to trendy PC sensibilities by announcing it’s a ‘Carbon Neutral’ project.

Marketing plan for the Scion iQ features parking, driving 'n' donuts

Part of Scion's quirky appeal to Gen Y is a knowing sense of not taking itself too seriously. After all, they're just cars, right? For the marketing launch of the Scion iQ minicar, Scion will have a brief spate of TV commercials that highlight the car's minute size and grand sensibilities.

Jaguar Land Rover U-turn: all three UK plants saved

Jaguar Land Rover today surprised us all by announcing that it wouldn't be closing any of its three UK plants. CEO of Tata Motors Carl-Peter Forster had told CAR as recently as the Paris motor show a few weeks ago that one plant would shut. Instead, today the unions and Jaguar Land Rover hailed a landmark deal to save jobs and all three plants at Castle Bromwich, Solihull and Halewood.