Tekonsha Primusiq Electric Brake Controller on 2040-parts.com

Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

Honda Civic Estate Concept, NSX & CR-V 1.6 i-DTEC at Geneva 2013

Honda will show a concept Civic Estate – the Civic Wagon Concept – the latest NSX Concept and the new  CR-V 1.6 i-DTEC at Geneva 2013. With the 2013 Geneva Motor Show just around the corner, there are going to be lots of car news stories about car makers’ plans for their Swiss outing. Today, we get the news that a Honda Civic Wagon concept will be debuting on Honda’s stand which, say Honda, hints at the design direction of the final production version.

Caterham news at 2009 Tokyo motor show

Caterham surprised Tokyo with the announcement that it will build its first electric sports car. The battery bullet will be either a full electric car or a hybrid and it'll be campaigned in a one-make series in 2011. 'It'll either be a bought-in full electric power pack or we'll buy in an electric hybrid pack and attach it to an existing Caterham engine,' Caterham CEO Ansar Ali told CAR.