Teledyne Reynolds Electrical Lead 178-8390 Cable Aviation Electrical Connectors on 2040-parts.com

Porsche whiffs on customer care

Porsche is making a mistake that could take years—and millions of dollars—to fix, and you might not even be aware of it. Well, that is, until now. The mistake started with Porsche 911 and Boxster models sold in the U.S.

Italy’s Supercar sales down 80% as Italy heads for 50 year car sales low

Sales of Supercars in Italy have dropped 80% in the last 5 years and car sales look set to drop to the lowest point since 1966. We all know the Eurozone is finally paying the price for stitching together powerhouse economies and basket case ones with the same blunt fiscal tools to control their economies. And even Italy – once a major Southern European economy – seems to be as big a basket case as Greece and Cyprus if you start to dig a bit.

Volvo's research proves car design invokes basic human emotions

Car design and human emotion are inexorably linked, according to new research from Volvo. The experiment, conducted in collaboration with Electroencephalographic (EEG) specialists Myndplay, tested respondents to analyse how the brain reacts emotionally to car design amongst other things. Participants were asked to rate a series of images whilst wearing an EEG headset that measured brainwave activity.