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Jag hops on Super Bowl ad bandwagon

Jaguar is preparing to tout the brand's British roots in a new advertising campaign called "British Villains" that will be its largest ever and include its first Super Bowl commercial. The campaign will be used to launch the new F-Type coupe that debuts at the Los Angeles auto show later this month and goes on sale in April. The 30-second Super Bowl commercial will run during the second half of next year's event on Feb.

Nissan Extrem SUV concept (2012) first official pictures

Nissan is looking to bring a splash of colour and outlandish design to Brazil's streets with their latest creation: the Extrem SUV concept. It's an eye-grabbing response to the 'more affordable locally produced vehicles, which tend to be conservative in design, colour and specification', according to company Senior Vice President Shiro Nakamura. What niche does the Nissan Extrem fall into? If the love-it-or-hate-it Nissan Juke is the marque's jacked-up supermini crossover, the Extrem is the rakish, sportier version of that: a sort of X6 to the Juke's X5, if you will.

Aston Martin to axe a third of jobs

Aston Martin today announced 600 potential redundancies. It is consulting with the unions to lose 300 permanent jobs and 300 temporary staff By Tim Pollard Motor Industry 01 December 2008 14:00 Aston Martin announced at 2.00pm today that it is to cut a third of its UK workforce in a response to a slump in sales. The company, based in Gaydon, Warwickshire, said it today launched a consultation with the unions to cut 300 permanent jobs and 300 temporary posts – out of a total of 1850 employees.