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Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

NASCAR: Bristol president Jeff Byrd dead at 60

Jeff Byrd, president and general manager of Bristol Motor Speedway and Bristol Dragway, died on Oct. 17 following a long illness. Byrd, 60, had been the president of the Tennessee facilities since January 1996, when Speedway Motorsports Inc.

New redesigned April 2009 issue of CAR Magazine

By Ben Pulman Motoring Issues 24 February 2009 12:00 The new April 2009 issue of CAR Magazine is out now with a brand new look. We've listened to your feedback and spent nearly half a year plotting important changes to make your favourite motoring mag even better. Scroll below for our digital preview.