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P1 reborn: the return of the P1 supercar club

There's been a whopping great global recession, in case you hadn't noticed. P1, which was Britain's original supercar club, was struggling to repay asset finance repayments of £100,000 a month to fund its fleet of droolworthy cars – and nobody would buy supercars when P1 tried to sell. The market for top-end cars had frozen at the exact time that P1 most desperately needed the dosh.Eventually the banks called the loans in, as they had identified the supercar market as wobbly business they didn't want during a banking crisis.

Peugeot RCZ Limited Edition at Frankfurt

The Limited Edition Peugeot RCZ at Frankfurt The 200 number is in celebration of the 200th anniversary of Peugeot being established as a trading entity (a manufacturing company then – but not of cars, unless we’ve got our history in a muddle) and can be ordered at the show or on Peugeot’s web site. The Limited Edition RCZ will come in Pearlescent White with a carbon fibre double-bubble roof. A set of black 19″ alloys housed inside smoked-chrome rimmed wheel arches and a six speed manual ‘box mated to the 156bhp 1.6 litre petrol engine ar part of the package.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.