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OFFICIAL: BMW M4 Concept

The BMW M4 Concept (pictured) has been revealed The BMW M4 heading towards Pebble Beach this weekend (and pictured above) is billed by BMW as the M4 Concept, but it’s almost exactly what you’ll get when the M4 goes on sale in 2014. As this is a ‘Concept’ BMW don’t feel the need to fill in all the details, but there’s some stuff we can see and some stuff we pretty much know. The stuff we can see includes the same CFRP roof the old M3 Coupe got (in this case titivated with BMW M colours) and CFRP for the splitter and diffuser.

Renault Megane Sport Tourer Extreme launched

Renault has introduced a new entry-level Megane Estate - the Renault Megane Sport Tourer Extreme It sounds as if a Renault Megane Sport Tourer Extreme should be a rival for a Renaultsport, but it’s not. It’s the new entry-level package on the Megane Sport Tourer. But there’s nothing wrong with that, even if the ‘Extreme’ designation is a bit of an oxymoron (unless you think of it in terms of at the bottom extreme of the range).

End of the road for Mercury

Mercury has stood for hot-rodding, performance, style and even feminine appeal during various points in its 72-year history. But ultimately, the failure to stand alone in the Ford Motor Co.'s family of brands spelled its demise. Mercury, a brand founded by company scion Edsel Ford, will be shuttered as Ford concentrates its efforts on the core Ford brand and luxury-level Lincolns.