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Audi Urban Future: Project New York

Audi will take advantage of New York's 'Festival of Ideas' to display their vision of Manhattan in 2030, an objective that fulfills part of the German automaker's Urban Future Initiative. Now in its second year (the first was held in Venice last year) the initiative was created with the intention of looking at the future of megacities as well as individual transport methods and mobility. For Project New York, Audi will be bringing together architects, designers, artists and researchers to visualize ideas for the city's future, and the carmaker has collaborated with the Architizer architecture community to create a 1:1200 scale model of Manhattan.

Toyota GT86 Drift Sprint with Keiichi Tsuchiya

The Toyota GT86 gets another dose of ‘Cheap Fun’ PR with the Drift Sprint competition featuring Keiichi Tsuchiya. Keiichi Tsuchiya is the ‘Drift King’ with his Toyota AE86 sliding and squirming in balletic slides as he makes it dance in a way cars just don’t. So it makes sense to get Keiichi Tsuchiya in to the driving seat of the new Toyota GT86 to show that an affordable sports car from Toyota can be a whole bunch of fun in ways that more powerful cars just aren’t.

The scramble for scarce tires

North American automakers are struggling with a nagging shortage of tires, caused in part by tire plant closings and rising demand for low-volume specialty tires. Automakers are paying much higher prices -- double-digit percentage increases from a year ago -- as tire makers gain pricing power. "We have been bombarded from every side for additional tires, and we can't keep up," said David O'Donnell, Continental Tire's vice president of original equipment in the Americas.