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To sell the Stingray, Chevy plans to target Porsche

Corvette says there is a substitute for Porsche. And it's the all-new 2014 Corvette Stingray hitting showrooms this fall. General Motors' Chevrolet and ad agency Commonwealth, Detroit, are plotting an ambitious marketing strategy for one of the automaker's biggest launches of the year.

Rolls Royce bucks the downturn

[ad#ad-1] All we seem to have written about recently is the doom and gloom in the car industry. Bail-outs begged for, production shut-downs, low sales and lay-offs. But one manufacturer seems to be defying the odds, and has just posted record sales figures for the year.

How South America designed the Ford Ka

The Ka Concept was shown at the São Paulo auto show in Brazil in November 2013, and was revealed in production form last week. It marks the first time the Ka has reflected the broader brand homogeneity of the 'One Ford' design strategy, and continues the Ka's shift in direction from the distinctive original.The new car is the work of Ford's South American design studio in Camaçari, Brazil - its second 'One Ford' car, following the EcoSport. But while the crossover enters a new segment, the 17-year history of the Ka nameplate in Brazil gives an insight into how the demands of the local market have taken precedence over design iconicity.