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Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.

Future products: Infiniti adds models at top, bottom of lineup

In an effort to broaden its product coverage, Infiniti will launch a more expensive model and a less expensive one. The brand also will get two alternative powertrain technologies next year. G25: The luxury marque's entry-level sedan will go on sale this month in a bid to reach deeper into the near-luxury segment.

Honda Gets a Leg Up on Mobility: Research center pioneers new devices to aid movement

Honda is known as a manufacturer of cars, motorcycles, power equipment and soon, jet aircraft. But don't be surprised if in the future, the Honda badge is seen on other items that put people in motion, but in slightly different ways that what we are accustomed to seeing. Following the recent Tokyo motor show, Honda gave journalists an early chance to test three devices that few would expect a car company to produce.