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Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.

Porsche reveals extreme 911 GT2 RS

WITH VIDEO-- Porsche has revealed its most powerful and arguably most extreme road-going 911 to date: the GT2 RS. The new rear-wheel-drive road rocket will debut publicly at the Moscow auto show in late August and will go on sale in the United States in October. Sticker price: $245,000.

New Mexican Supercar company to launch VUHL 05 at Goodwood FoS

A new track-focused, road-legal supercar from Mexican manufacturer Vuhl – the VUHL o5 – will launch at the Goodwood Festival of Speed. Supercar companies spring up all over the place with men in sheds thinking they can take on established supercar makers and take a part of the supercar market in the process. Most fail to get beyond CAD renderings of their dream, but a new Supercar company from Mexico – Vuhl – has the help of established automotive industry names like Ford and Magna Steyr, and they’re promising to reveal their new car – the VUHL 05 – at this year’s Goodwood Festival of Speed in July.