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Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

Toyota's incoming chairman wants new Supra

Toyota Motor Corp.'s incoming chairman said he wants the sports car the company is developing with BMW to be a midsized vehicle comparable to the discontinued Supra. Toyota's next sports car should be like the Supra so that it doesn't overlap with the 86 coupe, Takeshi Uchiyamada said in an interview today in Osaka at a gathering of members of the Keidanren, Japan's biggest business lobbying group. Still, such decisions are up to engineers, Uchiyamada said.

BMW Alpina B7 gets power boost for 2013

The 2013 BMW Alpina B7, the performance version of the German automaker's 7-series sedan, gets an additional 40 hp--and a more costly sticker price--for the new model year. BMW plans to roll out the 2013 model at the Pebble Beach Concours d'Elegance in August and begin sales soon thereafter. Under the hood, power from the 4.4-liter V8 has been increased from 500 to 540 hp with the addition of BMW's throttle-less Valvetronic intake system.