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Mazda Hazumi concept (2014) first official pictures
Tue, 04 Mar 2014By Ben Pulman First Official Pictures 04 March 2014 06:00 This is the new Mazda 2 supermini, unveiled this morning at the 2014 Geneva motor show. Okay, okay, technically it’s the Mazda Hazumi concept, but the Japanese company itself openly admits this dinky little hatchback previews ‘ideas for its next-generation B-car’. Incidentally, Hazumi (no, not the cheese, but Hazumi) is apparently a Japanese word meaning ‘bound’ or ‘spring up’ so Mazda’s picked the name ‘to convey an image of a small but vigorous animal, bursting with energy.’ That’s right, and Mazda is using it to highlight its ‘Kodo’ design language, its SkyActiv fuel-saving technologies, and its MZD Connect infotainment system.
Alfa Romeo Giulietta – teaser video
Sun, 24 Jan 2010Alfa Romeo has released a teaser / promo video for the Alfa Romeo Giulietta (below) After all the messing around trying to decide what to call the Alfa 147 replacement, Alfa Romeo finally decided it was to be the Alfa Romeo Giulietta. Having made that decision – and released a few photos of the Giulietta last month – Alfa has decided to ramp up the interest in their new baby ahead of the debut at the Geneva Motor Show in March. So we get a teaser promo video.
Audi delivers R8 V10 to originator of #wantanR8 hashtag
Wed, 28 Sep 2011Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.