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Ford Fiesta – Good. Fiesta advertising – not so good.

The billboard on a US Fiesta Display (click for bigger image) We have to hand it to Ford. They have handled the introduction of the Fiesta to the US market in a very clever, 21st century way. Their Fiesta Movement campaign paid big dividends and delivered a record level of awareness for a relatively unknown little car in the land of the V8 gas guzzler.

Jaguar Heritage Museum to close.

Jaguar Heritage Museum to close Jaguar has decided to close the Jaguar Heritage Museum at Browns Lane as they wind down operations at the historic site. It’s less than three years since the Jaguar Heritage Museum was relaunched as a show case for the history of Jaguar cars. With 150 cars in its collection – from the first Jaguar badged car, the 1937 SS, to C-Type, D-Type and the last convertible V12 E-Type – the Jaguar Heritage Museum is a magnet for Jaguar nuts from around the world.

Redesigned Mercedes E-class cabriolet spied in crimson

Our fascination with the future Mercedes-Benz E-class continues. Last week, we got a glimpse of the E-class coupe during testing, and now spy shooters have nabbed an even choicer game: the cabriolet. It's a double dip.