Toyota Sienta 2005 Front Bumper Assembly [9210100] on 2040-parts.com

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Automakers scrap diesel plans

Mainstream carmakers have put the brakes on nine diesel-powered vehicles that had been scheduled for 2010. Honda, Chrysler, Ford, General Motors, Nissan and Toyota have halted diesel programs because of spiraling costs and other problems. Financial problems halted the programs at some companies.

Ford sees bump in sales of fuel efficient cars, vehicles with smaller engines

Ford customers are showing continued preference for new fuel-efficient models and powertrains with less muscle. Combined sales in May for the new Fiesta and Focus totaled 29,423--a 32 percent increase from a year ago. Ford sold 7,120 copies of the Fiesta and 22,303 of the Focus.