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The car-commercial players for Super Bowl XLV

WITH VIDEOS -- Cash-strapped auto companies stood on the sidelines of the Super Bowl for a year or two, but they're about to make up for it in a hurry. By some estimates, the auto industry will buy the most time of any advertising category for the Feb. 6 game.

Jaguar XE / Jaguar F-Type spied

Jaguar XE Spied - looking like a chopped XK To be honest, we don’t even know now whether Jaguar will call their new, smaller sports car the Jaguar XE or Jaguar F-Type, as there’s talk of them ditching the iconic Jaguar badging in favour of a Germanic numbers-based moniker across the range. But whatever Jaguar do finally decide to call their new small sports car, we know it’s officially in the planning and has been for more than a year. And now it’s out playing, albeit wrapped up in a chopped XK.

Toyota FT-EV II – it’s the Jetsons!

The Toyota FT-EV II Electric city car concept As we reported earlier, Toyota believe electric cars have no future, apart from as short-range, low power city runarounds or as commercial vehicles. So the Toyota FT-EV II is exactly what Toyota believes the EV future is – a small, slow city car. Toyota say of the FT-EV – “… (its) design and technology look to a future society where EVs will be in common use, among a range of different means of transport that will reflect user requirements, the type of energy used and the local energy supply infrastructure”.