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Audi takes a dig at BMW, Lexus & Mercedes in new video commercials

Audi takes a dig at BMW, Lexus & Mercedes in new video commercials We’ve had a little spat between Jaguar and Mercedes recently over Mercedes’ Chicken Magic Body Control, with Jaguar’s Big Cat eating Mercedes MBC Chicken and now, ahead of what seems a likely airing in the Super Bowl advert slots, Audi is taking a pop at everyone. Audi are bigging-up the Audi A3 saloon ahead of its arrival in the USA with a quartet of commercials demonstrating the regret buyers have if they’ve already opted for a Mercedes, BMW or Lexus. We get a video on ‘Luxury Car Abstinence’, one of ‘Shame’, one on Buyer’s Remorse’ and one on ‘Lessons’ with the theme being that you should save yourself for the best – the Audi A3 Saloon – and not bother with the also-rans.

Ghosts of Browns Lane: a reader visits Jag's museum

CAR reader Eoin Doyle takes a trip down memory lane when he visits Brown Lane. And he unearths a worrying threat to Jaguar's inhouse museum... You can tell a good deal about the commercial state of a car company by visiting its museum.

Car makers shun Detroit show NAIAS 2009

By Simon Stiel Motor Shows 27 November 2008 11:28 The number of car makers pulling out of Detroit's major auto show, the North American International Auto Show 2009, is growing. The very survival of Detroit is being questioned as Congress debates the $25 billion aid package to save GM, Ford and Chrysler – and now it looks as if the NAIAS is under threat too. In the past weeks, Ferrari, Land Rover, Rolls Royce, Mitsubishi, Nissan and Suzuki have announced their withdrawal from the show, which is scheduled to begin on 11 January 2009.