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Kia styling chief Schreyer is fluent in Koreapean
Thu, 05 May 2011The way Peter Schreyer sees it, there is one key difference between European and Korean automakers: Europeans design from the heart, Koreans from the head. "In a European company, everybody is a car driver, a car enthusiast," says the Germany-born design chief of Kia Motors Corp. "Everybody from the CEO to the little designer to people on the production line, they want to build cars they want to drive themselves." Koreans can be more market-oriented: "They look at the big picture, which markets to explore or conquer.
Audi digs at Mercedes with the help of a pair of Spocks (video)
Wed, 08 May 2013Audi likes nothing more than a bit of ‘celebrity’ kudos, which is why you’ll find endless celebs (and royalty) running round in Audis thanks to ‘enhanced’ lease deals and freebie cars. But it’s not just individual celebs that Audi loves, they also love a blockbuster film or two, which is why you’ll also see Tony Stark running around in a car with four rings in Iron Man 3 and, although there aren’t many Audis in space (or on the Enterprise), you’ll find Audi pitching in for a bit of PR on the back of the new Star Trek film – Star Trek Into Darkness. Audi has enlisted the services of Mr Spock in the guise of the original (Leonard Nimoy) and the new (Zachary Quinto) to highlight the benefits of driving an Audi, and getting a dig in at Mercedes in the process.
Jaguar Land Rover profits up 34 per cent to £1.5 billion
Tue, 29 May 2012Just four years after Tata took over what looked like a basket case in Jaguar Land Rover, profits have hit £1.5 billion. It’s become the norm for Jaguar Land Rover to report ever improving profits and sales, but the news that JLR made profits of £1.5 billion in the year to end of March 2012 is still amazing. Ford sold Jaguar and Land Rover to Tata four years ago as it unwound its faltering luxury car brands, and as recently as 2009 JLR were almost begging for government help to keep going.