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Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.

Renault Megane RenaultSport (RS) – Official

The Renault Megane RenaultSport (RS) becomes official at Geneva 2009 With MINI offering the lates version of the MINI John Cooper Works, and Alfa Romeo setting pulses going with the Alfa Romeo MiTo GTA, Renault knew they had to come up with the goods on the Megane RenaultSport. Ever since Renault unveiled the Megane Trophy Race Car last year, there has been expectation that the new Megane RS would follow its lead. And it does!

Volkswagen launches Car-Net in-car assistance system

Volkswagen has launched an in-car assistance system which will offer a number of convenience and diagnostic features. Not too dissimilar from some other systems already on the market -- such as BMW Assist, Mercedes-Benz'sMbrace, and GM's On-Star -- VW's system will offer roadside assistance, service appointment scheduling, and automatic crash notification. The latter triggers a call from the vehicle to a Car-Net customer specialist when the airbags in the car are deployed, which will then connect the occupants with a local public safety answering point, which can send emergency vehicles to the scene if needed.