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GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

BMW Motorrad Concept 6 (2009) unveiled

Yes, we know this BMW is a pair of wheels short of CAR Online’s usual offerings, but we couldn’t resist giving some space to this stunning straight six-powered BMW sports bike concept. Yes, you read that right - the BMW Concept 6 has a 1600cc straight six slung across the frame. Honda tried something similar for the CBX1000 in the 1970s but the idea never really caught on even if the true width increase over a contemporary four wasn’t as huge as your eyes would have you believe.

Chrysler readies new-product binge

Chrysler Group dealers, starving for new products, will get a banquet of nameplates in three years--a startling change for a company that narrowly missed going out of business. Up to 25 models will be vying for customers' attention in 2013, when new, Fiat-based models are scheduled to arrive. The automaker now has 17 nameplates.