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Video: Jaguar's Julian Thomson on the importance of design values

Jaguar's Head of Advanced Design, Julian Thomson, appeared at this month's PSFK Conference in London giving a talk on design values. Thomson's talk, ‘Concepting Dreams, Making Reality Happen', dealt with questions of creating a design story as well as how Jaguar uses the value of its heritage while keeping things original and new. Thomson – the man behind the 2010 C-X75 and the recently revealed F-Type – said, "You can't get a good design story if you don't look at your heritage, where you came from, where your values came from." He went on to discuss the ‘sad years of Jaguar', from around 1968 to 2004 where Jaguar was too timid to develop and "essentially made the same-looking car." He put this down to a reluctance on Jaguar's part to move too far away from its successful models and, quite interestingly, because "not only did we start doing market research, we started asking Americans what they wanted." Watch the full video on the left.

Ford EcoSport small crossover spied on U.S. roads

Ford may need a smaller crossover in its lineup, and the new EcoSport--created in Brazil and designed for markets such as India--could fill that opening. Need evidence? This camouflaged prototype has been spotted on the streets in metropolitan Detroit.

Jaguar prices 75th-anniversary XKR

Jaguar is celebrating its 75th anniversary with a limited-edition XKR that will sticker for $104,500, including destination. It's called the 2011 XKR175 Anniversary Coupe, and as the name implies, it's a nod to the brand's landmark birthday. The Jag was shown at the Pebble Beach Concours d'Elegance.