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Aston Martin and Mercedes tie-up over Lagonda

Probably the biggest surprise of the Geneva Motor Show was the arrival of the Lagonda Concept. Although the revival of the Lagonda Marque had been much speculated upon, particularly with Lagonda celebrating its 100 year car making anniversary this year (an all the marketing opportunities that offers) no one had seen a super-luxo SUV on the horizon. Lagonda Concept - Based on the Mercedes Benz GL Most car journos attending, us included, did react fairly negatively.

Renault Clio GT Line costs £17,395

The Renault Clio GT Line (pictured) is a bit of a sheep in Wolf’s clothing There’s one big problem when car makers build hot hatches with go-faster bits bolted on and decent amounts of power and performance, and that’s that the demographic hot hatches appeal to are the ones least likely to be able to afford insurance premiums on a pocket rocket. Which is why we get the Renault Clio GT Line. Looking for all the world like a Clio that could take on the RenaultSport Clio 200, the Clio GT Line in fact has a 1.2 TCe petrol engine lurking under the bonnet, with a more modest 118bhp, 0-62mph of 9.9 seconds, 54.3mpg and emissions of 120g/km.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.