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Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Alpina D3 Bi-Turbo sedan and wagon debut at Frankfurt motor show

Leave it to BMW's most pinstripe-stickered tuner to come up with a car just for automotive journalists. That's right: Alpina has built a diesel BMW 3-series sedan and wagon duo and has taken them to the Frankfurt motor show to taunt scribes whose countries will probably not be getting them, and that likely includes the U.S. Even though the D3 Bi-Turbo is diesel powered, fuel economy was not the first thing on Alpina's mind.

Lexus CT 200h Advance tops CT 200h range

Lexus has revealed a new range-topper for its smallest car – the Lexus CT 200h Advance – with extra equipment and small price premium. The new range-topping Lexus CT 200h Advance We’re not entirely convinced that Lexus has got their baby car quite right – we’d rather see it drop its rather harsh suspension setup and offer proper compact cosseting - but there’s a ready market from buyers wanting a touch of Japanese luxury in a more compact form. But it seems Lexus are at least heading in the direction they should with the CT 200h by launching a new range-topping model - the Lexus CT 200h Advance – with more toys as standard to appeal to the downsizer who wants their luxury setup ready-made.