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New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Autoweek in review

On Monday, Ford and GM announced they would work together on nine- and 10-speed transmissions, we found out how to outrun a dust storm in a Lexus LFA and legendary driver Stirling Moss made some interesting comments. The embargo on the Jaguar F-Type broke on Tuesday, we learned about a documentary on the Pebble Beach Road Races and Porsche showed off its 911 RSR for race duty. On Wednesday, pictures of the next Lamborghini Aventador slipped out on the Web, the Mercedes GLA concept was revealed and the Flat Rock, Mich.

Nissan Murano lineup will get a convertible

In a move certain to divide consumers into love-it/hate-it groups, Nissan Motor Co. will introduce a convertible version of its Murano crossover next year. The crossover, which already has a polarizing bulky rear-end design, will be offered as a two-door with a droptop, company officials confirm.