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Rolls-Royce expands Bespoke operation

Rolls-Royce has decided to expand its Bespoke operation due to increasing customer demand for bespoke items, a company trademark. The Bespoke operation team, based at Goodwood, West Sussex, consists of designers, engineers and project management staff and will be doubled by the end of this year, bringing the number of Bespoke experts to over 50. Already in 2011 Rolls-Royce has seen a growing demand for bespoke additions to their cars, leading to the need to recruit more staff in key areas to match growing customer demands.

Rare early Jaguar E-Type sells for £88,000

ONE OF THE MOST RARE Jaguar E-Types, and one of the first to be built in the 1960s sold has at auction for more than £88,000. An anonymous British buyer from the south of England bought the iconic sports car at an auction in Ascot, Berkshire. The hammer fell at £77,000, but with a buyer's premium the final bill was £88,040, a spokesman for Coys the auctioneers said.

Video: Jaguar XF clay model gets axed

Jaguar recently gave a trio of clay modelers the task of deconstructing the original model of their carefully and lovingly sculpted XF sedan by handing them axes and sledgehammers in front of a camera crew. The modelers – dressed in black t-shirts and jeans – are shown taking apart the model piece by piece, perhaps taking out their frustration with designers who feel the need to get a little too hands-on with their artisan handiwork. Perhaps some other car manufacturers could using this as inspiration to destroy some of their cars, maybe – naming no names – before reaching production.