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Lamborghini Egoista revealed at Lamborghini’s 50th Anniversary celebrations UPDATED

The Lamborghini Egoista (which translate as the Lamborghini ‘Selfish’) gets its name because it is designed as a single seater, purely for the pleasure of the driver. Designed by Walter De Silva, the Egoista sports dramatic styling that is said to be inspired by the Apache helicopter (and isn’t entirely successful – the Apache looks better) and extensively uses carbon fibre with a canopy that can be removed for real single-seat fresh air thrills. Power comes from the Gallardo’s 5.2 litre V10, although so far all Lamborghini has done is release a single photo of the Egoista (above), so we don’t yet know whether the Egoista will be a one-off special like the Aventador J, a short run at silly prices like the Veneno or just a concept that will never see the light of day again.

Land Rover cuts short Christmas break to cope with demand

Land Rover workforce back early from Christmas After a boom year for sales at Land Rover, workers have been brought back from their Christmas New Year break early to cope with demand. 2011 has been a remarkable year for Land Rover. Perhaps the greatest achievement is to take the underpinnings of the Freelander 2 – a good car, but not the top of the list for fashion-conscious buyers – and turn it in to the style icon that is the Range Rover Evoque.

Chevrolet UK has its best ever year

Now admittedly, Chevrolet UK is not starting from a point of market dominance in the UK, but any manufacturer who has managed to increase sales in 2008 is obviously doing something right. Chevrolet UK has announced that in 2008 it managed to increase its market share in the UK by 12.5%, from 0.76% to 0.86%, with total sales for the year of 18,372 cars (which is only a smidge higher than 2007, but the lower total sales for the UK Car market in 2008 meant a significant increase in market share for Chevrolet). Chevrolet Cruze - Launches in the UK in 2009 These are not figures that are going to frighten the pants off Ford and Vauxhall, but they are an indication that a certain part of the car buying public in the UK are looking at price as a major factor, and are prepared to sacrifice a degree of driving joy to get in to a new car at a lower price.