Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

New Hyundai Genesis debuts in Korea

New Hyundai Genesis debuts in Korea For the UK, the Hyundai Genesis isn’t a car you can buy. But in the US, and Hyundai’s home market, the first generation of Hyundai’s large luxury saloon has been around for five years, offering a Korean take on luxury cars from Japan. But now, with the arrival of the second generation Hyundai Genesis, revealed in Korea yesterday ahead of a more public debut at the Detroit Auto Show in January, Hyundai look set to make the Genesis a world model, and the UK looks set to get it too.

Racy Lotus Evora GT2 spied

Lotus is truly getting racy. At the Geneva motor show in March it rolled out the Evora Enduro concept, and these spy photos show that a racing Lotus Evora is more than just a concept. This Evora GT2 prototype was caught running some hard laps.