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New GM chairman Whitacre to be featured in TV ad campaign

General Motors Co. will launch a broad post-bankruptcy advertising campaign next week with an introductory TV spot featuring new Chairman Ed Whitacre, sources familiar with the plan said on Wednesday. The ad is expected to last 60 seconds and was created by the ad agency McCann-Erickson Worldwide.

Vauxhall Insignia Ecoflex (2009) first pictures

By Ben Barry First Official Pictures 21 April 2009 13:20 Vauxhall has announced its answer to the planet-conscious Volkswagen Passat Bluemotion – the Insignia Ecoflex. Essentially the Ecoflex is a 158bhp 2.0-litre CDTi Insignia, but an army of now-familiar C02-slashing improvements have been swung into action. These improvements include under-car panelling and a lower ride height to help the Insignia cut through air more cleanly (the drag factor falls from 0.27Cd to 0.26), plus lower rolling resistance Michelin tyres.

GM and Bezalel Academy of Art and Design develop Windows of Opportunity smart glass tech [w/video]

General Motors' Research and Development has collaborated with Bezalel Academy of Art and Design's Future Lab students to conceptualize new ways in which rear seat passengers – who traditionally feel disconnected from their environment – have a richer experience on the road. The result is the Windows of Opportunity project, a series of applications developed by the Bezalel students and built into full-size prototypes using multi-touch and gesture sensing surfaces developed by ClickEye. The projects were: – Otto an animated character projected over passing scenery that responds to real-time car performance, weather and landscape.