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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Show Review: 100% Design 2005

London has recently hosted 100% Design, the city's response to the Milan Furniture Show that currently dominates the product design calendar. Just as the Italians have spread their show over the city, Londoners have begun to do the same, introducing 100% East in the arty East End, and using more floorspace at Earls Court, the exhibition centre that formerly hosted the British Motor Show. 100% Design is complemented at Earls Court by 100% Detail and 100% Material.

Pioneer AppRadio system draws on Apple operating-system interface

The touch screen, that increasingly ubiquitous piece of technology. Its mission to simplify our driving experience has to be good, right? Case in point: the new Pioneer AppRadio that showed up on the FCC database this week and will see the light of production in the very near future.