Vintage Autolite Sno-power Spark Plugs Sticker on 2040-parts.com

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

New high-performance BMW X5 M50d diesel in pictures

BMW has released pictures and details of the new X5 M50d, a 381hp super-diesel SUV with the world’s most powerful straight-six diesel engine. It will join the new, third-generation X5 range, which is set to go on sale in the UK this November with prices starting at £42,590. The engine carries over from the previous X5 M50d, but the 2013 version is both quicker and more fuel-efficient.

The Viper Lives!

The Dodge Viper has been saved by Fiat and will continue in production. The real problems for GM and Chrysler were their appalling high-volume cars, stuck at least a decade behind Europe in both styling and efficiency, they were an accident waiting to happen. And the meltdown in car sales worldwide, coupled with the jump in gas prices in the US (which has now gone), signalled the end of the old ways.