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Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Audi tracks down the last Horch

The last Horch built, found in the middle of Texas It’s been looking likely for a while that now VW has taken control of Porsche it may decide to rebrand the VW Group as Auto Union. Auto Union was the root of Audi, and was formed in the ’30s when Audi, Horch, DKW and Wanderer joined forces to become Auto Union and pool their resources to cope with the depression (sound familiar?). Which might explain why Audi has been scouring the planet for rare cars from its Auto Union days.

Nissan Leaf recall could force replacement of entire car

Nissan is recalling a total of 211 examples of the the Leaf pure-electric car supplied to the U.S., and another 65 Leafs sold in Canada for a problem involving missing spot welds in the motor compartment. The National Highway Traffic Safety Administration (NHTSA) says that the front structural member assemblies in these cars could be missing welds in several crucial places, to the left and right of the electric motor. As a result, the affected Leafs might not perform well in a crash.